Principle 1
Designed and undertaken with a mutually beneficial perspective (‘right mindset’).

Example key performance indicators

Indicator 1.1: change in stakeholder trust in a company over a designated period

The change in stakeholder trust toward a company is a leading indicator which will allow companies to understand whether the stakeholder engagement process conducted/being conducted is contributing to the building of trust with stakeholders. The KPI should be tailored to the period of time desired (e.g. quarterly/annually) and will require data from ongoing engagement activities conducted (e.g. community perception survey (CPS)).

Indicator 1.2: change in stakeholder attitude toward a company over a designated period

The change in stakeholder attitude toward a company is a leading indicator which will allow companies to understand whether the stakeholder engagement process conducted/being conducted is contributing to a change in perception of a company. The KPI should be tailored to the period of time desired (e.g. quarterly/annually) and will require input from ongoing engagement activities (e.g. CPS, pulse surveys).

Indicator 1.3: change in stakeholder attitude towards a project/activity over a designated period

The change in stakeholder attitude toward a project/activity is a leading indicator which will allow companies to understand whether the stakeholder engagement process conducted/being conducted is contributing to a change in perception of the project/activity amongst stakeholders. The KPI should be tailored to the period of time desired (e.g. monthly/quarterly) and will require input from ongoing engagement activities (e.g. CPS, pulse surveys)

LightbulbTip: Trust is an important indicator for understanding whether the engagement undertaken is achieving a level of meaningfulness. When stakeholders have a higher level of trust in the company, the opportunities to engage with stakeholders typically increase as there is a perception that a company is operating with a mutually beneficial mindset and with the stakeholder’s best interests at heart.

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